Introduction
Integrated Marketing Communication (IMC) is the process of unifying different
marketing elements to reach a broader range of audience. It also plays a vital role in
communicating the brand message to potential and existing customers. This blog will
explain what IMC is, and it will also acknowledge the importance of IMC in the field
of marketing.
What is IMC?
IMC is how a company ensures that different promotional tools are working together
to reach the same consistent and clear goals. For example, suppose an Advertising
Agency plans to launch a creative campaign. In that case, they should first use
integrated marketing communication to guarantee that all the marketing tools convey
the same message and brand experience, including traditional advertising, online
marketing, public relations activities, sales campaigns, and email marketing.
Importance of IMC
There are several reasons one should consider using Integrated Marketing Communication, as it plays an integral role in communicating the brand message to a larger audience. It also creates brand awareness among customers at a minimal cost.
Organizations implementing integrated marketing communication help build customer
trust for long-term business transactions, increasing customer loyalty. It not only
creates brand awareness among the target audience, but similar messages help to
create a better impact on the customers.
IMC aims to send a single message to customers using all marketing tools, such as
TV, Radio, Banners, etc. It ensures two-way dialogue with customers, an essential
aspect of a business. Customer feedback is essential for the company to survive in the
long run. Marketers must promote their brands by integrating relevant marketing tools
for better results and increased productivity.
Conclusion
To summarise, Integrated Marketing Communication can save time often lost in
figuring out the best marketing tool. Through IMC, marketers can use various
marketing tools to blend and integrate to get better customer responses. It guarantees
that customers get the right message at the right place and time.
